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NYC Design Week 2013 brought together city hall and design leaders to broaden the reach of the event. The design community has already been laying the groundwork, with shows happenings at multiple locations across lower Manhattan. This year brought strong promotion and branding. They chose the “X” logo – a potent symbol of collaboration in NYC, where people, material and culture can multiply into great design. The branding for NYC X Design may have even picked up on the ‘X’ from last years 12 X 12. It’s hoped that public support and interest in NYC X Design will continue to multiply over time.